User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content as possible about the product, new trends, tutorials, product demos, customer reviews, etc. to the customer. For eCommerce stores and marketplaces, content is king, as it can significantly impact the conversion rates.
This is where other eCommerce platforms are struggling. Most of the eCommerce platforms always focused on improving and adding features to their Order Management System (OMS), Product Information Management (PIM), Omni-channel shopping, and other eCommerce features. Their focus was never on adding features for managing rich content which the customers need now. This new trend has the businesses looking for platforms not only having the ability to manage an eCommerce store but also which can manage the content and help improve the user experience for their customers. This is where Drupal and Drupal Commerce have a strong advantage over the other eCommerce platforms.
Brands globally are looking at selling directly to the consumers but want to create content-rich shopping experience and similar businesses are looking for tools to better manage their content and user experience. Most businesses hence, prefer solutions which provide best of both worlds, great content management as well as all eCommerce features.
Hence, Drupal and Drupal Commerce fit the bill. The flexibility that we get when using these to develop any eCommerce architecture while being a content-driven website, provides a great shopping journey to all the customers. And in the end, all that matters is the Customer.
Examples of eCommerce sites built on Drupal using Drupal Commerce: