Case Study - Cataloging
One of the top five online retailers in the US in home and office goods, this giant has more than 250 online stores and is worth over $400 million. With categories ranging from Furniture, Home Décor, House wares, Home Entertainment, Home, Outdoor, office etc, it operates both in North America and parts of Europe. With its unique value proposition and offering, the company encounters numerous business challenges. Among them, one of the foremost is the need to provide quality content for its hundreds of thousands of products listed online, market these product pages both organically and in-organically and measuring/controlling its impact.
Challenge
The client expected to list more than one million catalogs online with the churn of content being extremely high. This had to be achieved with flawless quality, quick turnaround time and to be replicated consistently month over month.
Iksula Advantage
Iksula specializes in content creation and cataloging operations and over time the process was transitioned offshore. The change was successful and a harmonious one with the application of project management methodologies with scientific precision and controls and the creation of robust processes to deliver optimized content for various stores. Staffed with highly process driven professionals, Iksula delivered complex content management service with consistency and highest quality. Thus, expectations were met in a manner that was fully measurable. Given Iksula’s category expertise, project management capabilities and understanding of online business management, it provides its partners with key strategic capabilities and a differentiated, sustainable competitive advantage.
Top Reasons to outsource:
- Access to best of breed service delivery model, project management capabilities and Redundancy Management without any upfront investment cost
- Direct reduction in operating costs
- Flexibility with a variable cost structure
- Ability to rapidly launch products
- Decreased internal systems complexities
