Case Study - Image Editing & Enhancement

A multi-divisional internet giant engaged in the development of premium domains, this company has more than 5000 sites under its umbrella. Specializing in categories like pets, outdoors, eco-friendly spaces and many more, their goal is to become one of the top internet retailers in the US market. Visited by over a million unique consumers every month, the company is a valued brand in the market and strives to offer an outstanding online experience for every visitor. The aim is to eventually dominate each vertical it exists in, and this requires the website to not only have optimized content, but also visually stimulating images that capture and engage the attention of its consumers.

Challenge

With the objective of creating domains that dominate its respective verticals and delivering service that exceeds expectations, the company needs thousands of optimized product catalogs for its websites. Each catalog should be of the highest quality with interactive and engaging content. The consumer base constitutes enthusiastic and demanding customers, and it is the images on a product page that play a vital part in influencing and shaping the buying behavior of its consumers. Therefore, it is no surprise that this dictated the look and feel of the website. In line with the firm’s goals, they required hundreds of images optimized as per their high standards with a quick turnaround time.

Iksula Advantage

Imaging experts at Iksula are more than just specialists in their chosen sphere. Combining creativity with processes that require the utmost efficiency and quality, Iksula offers a complete solution for clients. Skilled managers decode the complexity of every project and construct a system that produces incredible images with a measurable impact on the conversion rate and end-user value. The team not only successfully provided images to the client, but also suggested improvements that enhanced the overall experience for consumers. Hundreds of images edited by Iksula are showcased across their websites, and this has contributed directly to the bottom-line of the retailer.