The client aimed to acieve a breakthrough growth, attract more customers and enhance his brand equity. Iksula streamlined the existing process using cutting edged technology, robust online marketing strategies reducing cost.

Client Profile:
A pioneering online jewelry retailer based out of North America. The retailer specializes in higher end diamond jewelry. The retailer only retails its own collection and is focused on the North American Market.
Industry:
Online Retail

Location:
North America

Business Challenges:

• Management time being spent on the less important operational processes.
• Unable to scale the team up and down based on business needs and exorbitant manpower cost.
• Unable to provide customer care and other services round the clock due to high labor cost.
• Lack of technology usage for the customer care, payment and accounts processes.

Solution
Iksula executed a detailed study and analysis to recognize the client’s requirements. We suggested the company to rightsource the burden through - Outsourced Business Process Management service. Iksula end to end services manage the following functions:

• Marketing through like blogs, web 2.0, e-mailers, social networking and shopping comparison engines.
• Product description process including writing, creative design and cataloging.
• Vendor Accounting and Reconciliation
• Business analytics and metrics reporting
• Product management and development
• Technology maintenance
• Customer support and dispute resolution.
• Tech Maintenance/Enhancement

Transition Process
Iksula transitioned the existing business processes to ensure smooth and consistent client profit as follows:

• Assessment and analysis of the client business processes
• Documenting processes and transferring data/applications/templates
• Streamlining all outsourced business processes using cutting edge tools
• Hiring dedicated proficient persons for the appropriate tasks at reduced cost
• Measuring and tracking processes at agreed frequency to fine-tune performance

Benefits
The client able to strike the breakthrough growth target by availing Iksula’s end to end business management services. This is evident from the fact that the cost reduced by 50%.  The weekly reports prepared by Iksula gave greater control and visibility to client management team thus 40% more time available to the CEO to concentrate on strategic issues. In addition the client reported the following benefits:

• 50% cost reduction in payroll and office administration expenses
• Improved customer interaction using multiple marketing channel
• Widened scope of the business with the services available 24-7.