Digital age marketing is increasingly complex due to a heavy mix of technology and marketing channels. To be successful in any digital marketing initiative, an organization is increasingly dependent on production and maintenance of digital content.
The best part about digital is its ability to track every footprint in the customer’s journey. The key to a high performance marketing team understand any trends that might emerge from customers’ journeys and optimize campaigns accordingly. With Iksula’s Performance Marketing capabilities, we help data analytics to identify areas where the retailer has a higher chance of success than the competition and concentrate our budgets to yield higher ROI.
Mobile continues to gain share in traffic and online revenues. Today, consumers prefer on-demand, swift access to information when making purchase decisions, and mobile devices has only heightened this need. Retailers have to be cognizant of the changing behavioral trends and adopt strategies that help put them at the forefront of customer’s mind share. Iksula’s display & mobile advertising solutions uses the latest tools to help retailers reach precise audience and deliver contextual meaningful messages.
Among many interesting things that leading online retailers do is how their merchandising department perform the item setup and also the marketing. This speaks volumes of how a successful eCommerce company should closely tie its product listings with marketing, particularly with SEO. In fact, companies that use its product pages as assets in their marketing strategies are more than likely to succeed in gaining traffic share than those who don’t. Iksula helps companies leverage their online assets – product pages, blogs and articles – to earn high-quality link referrals and social accreditation. Our SEO services are designed to run these operations at scale and optimize millions of pages every year.
The pool of information being produced and consumed is increasing with each day – be it images, videos, conversations, etc. Businesses are looking for solutions to store and organize this mammoth data and easily retrieve it when required. Iksula helps the leading brands and retailers with a Digital Asset Management solution to produce and organize their assets across geographies. Our solution helps reduce redundant production costs, define access rights and manage data compliance’s.