The landscape of e-commerce is complex and comprises many types of content. Here you are dealing with product information, product images and descriptions, rich media, promotional content, and more. These content types are generated during different stages in a product’s journey (Manufacturing, Distribution, Online Sales etc.) and flow through vastly different systems like PIM, CMS, CRM etc. to serve different purposes.
In this webinar, our experts will take a holistic view of the entire content journey and how it impacts each aspect of a business. They’ll discuss what retailers and brands can do to streamline and synergize their content systems, institute content quality processes, and thus improve your consumer experience.
- How all content, consumer-facing or internal, has an impact on the consumer experience
- Different content systems, their history and evolution, their strengths and limitations
- The types of errors which are generated and compounded as content flows between these systems
- What retailers and brands can do to streamline and synergize these systems to create a virtuous cycle of improving quality processes