Why Automation?
Why Athena?

Quality Assurance (QA) of e-commerce product catalogues is very essential for the business, at the same time, challenging to manage as the scale increases. For an average online retailer, the QA cost constitutes nearly 30% of all content cost. Very high content quality (98-99%) cannot be churned out efficiently just by having multiple layers of manual QA testing and training people; it needs QA automation — it needs Athena.

Athena Rule Engine (ARE) is a customizable, rule-based product catalog quality assurance automation tool and workspace for content operations.

Content
Completeness

Athena’s data completeness feature helps you check whether important and mandatory product attributes are filled or not. The following rules will help define the completeness of your content:

• Mandatory attributes check
• Minimum bullets check
• Marketing copy validation and length check
• Duplicate bullets and content across attributes of a product
• Necessary certificates and listings check

Accuracy & Validation

You can define, customise and manage various attributes and category level validations for your product content. It conducts:

• DataType and DataRange checks - String, Integer, Decimal, Fractions, etc.
• Title/attribute pattern and syntax checks
• LOV checks for attributes
• Attribute reference checks
• Conditional and dependency checks
• Blacklist checks (banned keywords)