Along with keeping your house in order (aka Auditing), you need to keep a hawkish eye on your competitors and counter their every move (aka Monitoring).
There are five main areas for website monitoring and auditing, as well as for monitoring your competitors –
1. Brand’s online presence monitoring – Monitoring how well your brand’s products are represented on different sales channels. We track a host of different metrics like
2. Content analytics – Monitoring the quality, tone, and completeness of your brand’s content, and compare it to your competitors and industry best practices. It spans all aspects of product content and supplementary content –
3. Price and assortment analytics – Real-time tracking of your products prices and assortment, as well as that of your competitors. Our capabilities include –