Business teams work on high impact projects, and therefore monitoring your website can become a chore. Monitoring is a time consuming and repetitive activity and involves multiple skill sets and tools, making it inefficient to do it in-house. Also, add that it is much easier for a second pair of eyes to identify issues.
Our multi-skilled team can do a one-time audit or continuous monitoring of key issues on your website that impact performance. Our team will also track and benchmark your performance against the competition. Our technology tools, processes, and dashboards will help you continuously monitor critical areas of your site’s performance.
Our monitoring service consists of the following
- Competitive monitoring
- Product content audits
- Site performance audits
- SEO audits
- Process audits
Competitive monitoring – Our ready technology architecture can help you set up frequent monitoring of your key competitors. We will help you with key data points like prices, delivery information, new product additions and more. We will also give you analytically driven insights on what is working well for you and what is working well for your competitors.
Product content audits – Our team of merchandising experts will do an extensive audit of your product content against your competitors and global best practices. They will review your product content keeping discoverability, searchability and buyability in mind. Our experts will cover every aspect of your product content – product titles, copy, attribute fill rates / consistency / accuracy, images, presentation and more.
Site performance audits – Studies (https://medium.com/the-mission/your-bottom-line-literally-depends-on-milliseconds-5-advanced-techniques-to-optimize-your-page-6b2350a98501) show that an additional two seconds of loading time can increase your site’s bounce rate by 103%. Plus, just 100 milliseconds of extra loading time can cause a 7% drop in conversion rates. Our solution and technical architects will give you end to end recommendations to drive long term growth with a focus on improving KPIs. They will audit your application, dB overheads, page queries, JavaScript issues, media overload and more. They will also review server architecture, CDN implementation, anything that could be impacting your site’s performance. They can also help to execute the changes.
SEO audits – SEO is your most important source for getting traffic. And a lack of traffic will ultimately impact your sales. Therefore it is of utmost importance to regularly audit your website to identify creeping issues due to ongoing business and site operations. Our SEO experts will cover every aspect that could impact your SEO performance – from analyzing your keywords, links, page elements, site speed, indexability, UX and more. Recommendations provided will be actionable.
Iksula has experience in running E-commerce processes on a global scale. Our process consultants with years of actual operational experience can help you design your Merchandising Operations, Order Management, Supply Chain Operations, Customer Care Operations, as well as Technology Delivery processes. They have a wealth of understanding of the different kinds of workflow tools, process metrics, required skill sets and organization structure. They will also help you with the path-to-scale, keeping in mind changing needs as the business scales.
