Along with keeping your house in order (aka Auditing), you need to keep a hawkish eye on your competitors and counter their every move (aka Monitoring).
There are five main areas for website monitoring and auditing, as well as for monitoring your competitors –
- Product Content (Catalogues and Supplementary Content)
- Promotions (Offers, Messaging)
- Product Pricing (including MAP Monitoring)
- Product Assortments (across different categories)
- Brand Presence (when selling on other websites)
1. Brand’s online presence monitoring – Monitoring how well your brand’s products are represented on different sales channels. We track a host of different metrics like
- Search Rank (Website Search)
- Promotions (Homepage/Category Pages)
- Customer Reviews (Sentiment Analytics)
2. Content analytics – Monitoring the quality, tone, and completeness of your brand’s content, and compare it to your competitors and industry best practices. It spans all aspects of product content and supplementary content –
- Images
- Descriptions
- Attributes
- FAQs and Buying Guides
- Taxonomy and Product Tagging
3. Price and assortment analytics – Real-time tracking of your products prices and assortment, as well as that of your competitors. Our capabilities include –
- Data Scraping of all major eRetailer websites
- AI-powered exact product matching
- Data Analytics to provide actionable insights
- BI Dashboards and Reporting
