Overview
High-volume transactions, server logs, CRM data, audio-video-image data & other myriad datasets are turning out to be overwhelming for many retailers. While not analyzing this data isn’t affecting many organizations today, a lot of tomorrow’s business decisions will need to be based on actionable insights. So, in a nutshell, the success of your business tomorrow will depend on today’s decisions.
Let those decisions be driven be the right data at the right time in the right way. With Iksula’s Big Data Analytics solutions, you can improve the ability to take appropriate actions in near-real time. By putting a full technology stack at the heart of your operations, we ensure you take informed decisions based on your own data instead of relying on industry forecasts.
Capabilities
Campaign Management
A typical customer journey today is nothing short of an enigma. Having said so, retailers are increasingly relying on offline & online data throughout a customer’s journey to read the nuances of their behavior. With Iksula’s Big Data campaign management capabilities, you will not only be able to effectively gather data, but also parse the information to influence shoppers’ behaviors; thus, resulting in higher chances of customer acquisition, engagement and retention.
Big Data Technology Stack
Without the right foundation, even the best of implementations can fail. For some, it may just be as simple as picking some hardware blocks, some software blocks and snapping them together. Our expertise in handling information for world’s top retailers makes us your ideal partners in implementing your Big Data technology stack. Be it structured, semi-structured or unstructured data, we tailor the world’s best open source technologies to create a perfect analytical engine and a user-friendly visualization tool. This ensures your organization is empowered with the right set of tools to solve mature business questions.
Merchandising Analytics
Today’s consumers are pressed for time and can find alternative deals within a matter of minutes. Retailers, therefore, have to remain at the top of their game always. With Iksula’s merchandising analytics, you can get near-real time price tracking, category-level insights & price trends with pricing intelligence, and assortment spread, brand profiles & product additions with assortment intelligence. Augmenting our item setup capabilities, our merchandising analytics helps you to plan merchandising strategies and improve financial performance.
