A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of…
4 reasons why a PIM system is necessary to create a high-quality customer experience for your eCommerce business.
“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect…
The 5 pillars for a brand eCommerce playbook
For consumer brands, the COVID-19 pandemic has hastened the push for the adoption of digital channels. Since 2020, large and speciality brands have created D2C channels, increased their presence on marketplaces, and partnered with retailers to support various fulfilment models….
How To Leverage Product Intelligence To Drive Hyper Personalization
Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found…
5 Things To Understand About Social Commerce
#1. What is Social Commerce? Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every…
How Marketplaces Can Create The Right Amount Of Seller Side Friction & Why Is It Necessary?
A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of…
5 Tips to Improve Omnichannel Inventory Management
A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In…
7 Social Media Trends to watch out for in 2018
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced…
Why is captive website a critical part of a brand’s eCommerce journey
Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses. By tradition, brands sell directly to big retailers…
Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys. Figure 1: An advertisement of the Electronic Mall from the mid-1980s We live in an era where the meteoric…
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