2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced…
Why is captive website a critical part of a brand’s eCommerce journey
Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses. By tradition, brands sell directly to big retailers…
Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys. Figure 1: An advertisement of the Electronic Mall from the mid-1980s We live in an era where the meteoric…
It’s Time for E-commerce Retailers to Socialize
As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B! Fig. 1 Internet…
How Artificial Intelligence is Helping Optimize E-commerce Content
The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced…
Critical Factors that could Save Your Omni-channel Strategy from Failing
To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.
Five Predictions For Retail In 2017
It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.
Ecommerce Companies Sought-after Acquisition Targets
2016 was notable for acquisition of eCommerce companies like Jet.com, Dollar Shave Club, Lazada, and Jabong closer home. In 2017, it’s likely that more eCommerce companies will exit via acquisition and larger players look for targets in Southeast Asia and India.
Consumers open more than half of retailers’ emails on smartphones in Q3
64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones. However, there’s a strong negative correlation between consumers opening retailers’ emails on mobile devices and click rates; the click rate fell to 2.7% from 2.9% a year earlier.
Small screens bring in big holiday sales
Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).
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