It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by…
5 Content Types to boost your eCommerce Sales
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce…
Useful Magento Plugins for your Online Store
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists…
Get the Power of Athena Rule Engine to win the eCommerce Battle
Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a…
Ever Wondered How to Create a Successful SEO Campaign? Here’s How!
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore…
How Artificial Intelligence is Helping Optimize E-commerce Content
The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced…
Digital Asset Management for Retailers & Brands – Capabilities & Benefits
Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple…
Big Data’s Role in Personalization beyond Product Recommendations
Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81%…
Make More Money by Leveraging Product Content
Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled…
Social networks’ Buy buttons aren’t working
Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.
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