Leading Retail Chain for Office Supplies

Introduction:
This client is a multinational retail chain for office supplies and is the largest such retailer in the US. It also runs the largest e-commerce business in this segment. Over half of its online and offline sales come from B2B sales, which are its main driver of growth.
They reached out to us to set up a Competitive price and assortment tracking process, devising an analytics framework and setting up daily reporting and BI dashboards.

Challenges:

• The scope of the project was to track minimum 250,000 products daily, on the client website as well as on competitor sites like Amazon.
• We needed to find pricing trends at the individual as well as category level, and assortment trends by category, selling price range and specific product features.

Solution:

• We deployed a large-scale scraping solution, capable of scraping over 500,000 products daily, in near real-time
• Used machine learning algorithms for automating product matching across websites
• Built analytics framework to generate Win-Tie Reports, Trend Analyses, and Time-series Analyses.
• Setup BI dashboards to provide easy, understandable insights to business users of the client