About Client
Sharaf Group is one of UAE’s one of the largest business conglomerates. DGSharaf (Retail company of Sharaf Group) is one of the leading retailers in the Middle East operating some of the world’s best-known international brands to the highest standards. The company supports businesses of all sizes from solo entrepreneurs to Fortune 100 companies and everything in between.
Turnover: over $ 401 million
Website: https://uae.sharafdg.com/
Challenge
DG Sharaf realized a need to prepare its product catalog for 2000+ product monthly on their website. As the product catalog was checked manually, the deliverable quality wasn’t up to the mark. As a result, there were many instances of reworks, which led to an increase in the turnaround time (TAT)
Our Solution
- Iksula implemented QC tools like Athena for quality checks
- We also designed a workflow tool for better allocation and control mechanism
- We have deployed a team of experienced catalogers who helped the client in cataloging within TAT and increased the traffic and revenue
Iksula Journey with DG Sharaf
Key Highlights and Values Delivered
- Iksula helped DG Sharaf in reducing the TAT from 10-11 days to 2 days by improving FTR using Six Sigma Tools.
- The average of Quality Score was 98.99% and there was a significant increase of traffic on DGSharaf website which in return helped in increasing their revenue
