Introduction:
California based company renowned in designing, manufacturing and distribution of consumer products related to wine, food and entertainment.
Challenge:
The company was looking to increase its revenue by increasing its registered user base and sales per month. This could be in turn achieved by identifying consumers that have an interest in wine and increase traffic to their website.
Solution:
Blindwine and our team worked together to identify parameters that could be used to target relevant online consumers and create market awareness for Blindwine product. Our team then implemented socialdomo.com as a service which sends contextual tweets to users that had expressed interest on topics relating to winery. The solution was implemented within five business days. Using the m2Serve mobile application platform helped us reduce the time to build the application in both Android and iOS platforms and to reuse many camera and UI features that are very frequently used in mobile applications.
As a part of the mobile application 2 key features
The first involved scanning the barcode on a wine bottle/case to search on the Livewine data collection. This was achieved by using a camera scanner and integrating it with Scandit API that would get us the wine name and Vintage, using which it was then looked up at the Livewine database and then presented to the user.
The second involved in matching a label on a wine bottle/case. The label was photographed and then matched at the wine and label database provided by Kooaba. This was then looked up on the Livewine Database and then presented to the user.
Managing a huge site with a bunch of features and millions of rows of data about wines, wineries, did slow down the entire solution, for which our performance auditing services were used.
Solutions
Drupal
Drupal
