Fresh Express is one of the leading foods and non-alcoholic beverage distributors in the premium food and hospitality business in the Gulf Region since 1993
The Company excels in import & world- wide sourcing of fresh product & gourmet food for B2B customers in UAE
Turnover: $ 137 Million
Fresh Express International had an established B2B offline network of Restaurants & Hotel owners to which they supplied fresh premium food & beverage products. Therefore, they saw an opportunity in taking this business online (B2B) and also start selling directly to the end consumer (B2C). In addition to this, the brand wanted to launch the website as quickly as possible. So they could hit the ground running with its B2B business & then scale and optimize the Platform for B2C conversion funnel.
MVP website launch with essential E-commerce features
Website enhancement & ERP integration
UI/UX revamp of the website with custom design
Iksula enabled Fresh Express Website Launch in just 3 weeks.
Various marketing initiatives were done for the B2B customer base to streamline the transition to online ordering using the e-commerce portal.
This was accompanied by B2C Marketing activities.
We successfully accomplished Integration for Inventory, Order push, Invoice & Shipment details and Cancel & Returns.