Large Multinational & Multi Brand Conglomerate that owns 100+ stores and international brands like Nike, Ted Baker, Miss Guided, Kiabi, River Island, Converse, Crocs, Sveltus
Turnover: over $400 million
Hudson realized a need to revamp the old website with updated categories, offers like scratch & win, spin a wheel, dedicated brand pages, influencer live videos to boost sales and encourage higher cart value. Their website hosts 43,000 SKUs with multiple functionalities like referral, games, videos and digital marketing tools. It has more than 10 brands and each brand had to be leveraged equally with a key focus on driving sales at individual brand level.