Globus

Introduction:

Globus is a leading apparel brand in India which caters to the fashion conscious youth. It has 35+ stores PAN India in 25+ cities. Globus wanted to leverage online as a medium to reach its young audience, increase its digital presence and increase revenue and orders.

Challenges:

• Getting live on marketplaces and managing its complex operations
• Poor conversion rate and UX on Globus brand website

Solution:

Iksula performed an in-depth analysis of all existing Globus online business operations to create a customised solution. An End to End service was proposed to the client to reduce inefficiencies and attain desired goals. Iksula undertook the following core functions of Globus Stores to meet client objectives:

• SEO-optimized content for all marketplaces and brand website
• Catalog publishing as per marketplace guidelines
• Merchandising including inventory planning, promotions management on Marketplaces
• Website and Mobile application design & maintenance
• Warehousing, Order Management, Logistics and Customer Service with detailed Standard Operating Process and defined measurement metrics
• Reconciliation for Payable and Receivables for Marketplaces, Payment Gateway, and Logistics Partner
• Insights and Recommendations