Happily Unmarried is an online lifestyle brand known for funky and quirky India-centric designs. According to their website, they were ‘anti-established’ in 2003 and since then, has grown to become one of India’s coolest youth lifestyle brand.
Happily Unmarried’s engagement with Iksula began when they needed expert marketing help to address audience saturation and create strong brand presence and engagement. Iksula offered detailed insights on competitor research and merchandise performance, and laid out integrated marketing strategies. The result – traffic grew 4x and transactions 2x within a period of six months. In addition, Iksula maintained the cost/revenue ratio <0.27 throughout the cycle.
