About Client
KOJ Group is a Large Multinational & Multi-Brand Conglomerate.
It has 700+ stores & own more than 10 international brands like The Body Shop, ELC Toys, Lego, Nayomi, Mikyajy, Mihyar, Nayomi Beauty Salon, etc.
Turnover: over AED 1.5 billion
Website: https://www.nayomi.com https://www.thebodyshop.com.sa/west/en https://www.elctoys.com https://www.lego.com/en-ae https://www.mihyar.com
Challenge
Even though the KOJ group has a huge presence in offline retail, they embarked on a Digital Journey with Iksula.They wanted to enable ecommerce for all of its brands (currently enabled for Nayomi, ELC Toys, Bodyshop, Lego & Mihyar). One of the key challenges was to provide a seamless omnichannel experience for its customer by developing a multi-currency, multi-lingual, multi-country commerce platform.
Our Solution
- Iksula successfully integrated Headless Commerce through Web Front End in React JS, Rest API Backend in Magento 2 and Custom CMS.
- We also developed React Native based Mobile app and Progressive Web app for Android.
- We enable Integration with Oracle OMS & Order Broke, Loyalty Integrations as well as Promo & Voucher Engine integrations.
- Iksula helped with semless execution of Catalog Automation, Omnichannel Experience and Multi Store facilitation.
Iksula Journey with KOJ
Key Highlights and Values Delivered
Iksula enabled the option to click & collect. which reduced the Return Rate for Nayomi from 30% – 15%.
They were able to achieve 20% improvement in customer service center productivity and +200% SEO-driven Sales in 2020.
Iksula also helped increase the Average Basket Size by 70% AoV by 23% and reduces the Average Bounce Rate by 35%.
3X Online Orders with in-store pickup and Conversion Rate of 0.85% to 1.15% for Website.
