Only

Initially a purely women’s denim brand, ONLY has now evolved into a retail chain with stores across Europe and the Middle-East, with the ONLY brand sold at over 6,500 wholesale shops. They started operations in 1995 in Denmark, and forayed into the Indian market with the launch of the first store in Mumbai in 2010. Having received an overwhelming response, they rapidly expanded their style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop in Shops till date.

Iksula collaborated with ONLY in its first ecommerce foray in India, establishing CRM integrations, setting-up their ecommerce store and building an engaging SEO optimized experience. This integrated approach helped create a minimalistic webstore that loads under 2 seconds, while retaining ONLY’s brand essence –