House of Hiranandani is one of India’s most distinguished business conglomerates, and is highly acknowledged for developing exemplary real estate destinations. They approached Iksula to help them with an online marketing strategy to sell premium flats in Chennai and Bangalore, keeping in mind good conversion rates and reduced cost per lead.
Iksula laid a strong groundwork by understanding competition, analyzing trends and gaining insights. Based on which a communication strategy was developed to help House of Hiranandani reach and connect with its target audience. Iksula chose to run a Facebook ad campaign using custom audience and look-alike audience targeting. The result – properties worth INR 72 crores sold within 3 months.