Introduction:
This e-commerce giant is one of India’s largest marketplaces with over 200,000 active sellers listed to date and over 15 million SKU’s live on the website. Their GMV (Gross Merchandize Value) at the end of 2014 was worth $3 billion.
Introduction:
This e-commerce giant is one of India’s largest marketplaces with over 200,000 active sellers listed to date and over 15 million SKU’s live on the website. Their GMV (Gross Merchandize Value) at the end of 2014 was worth $3 billion.
Challenges:
This E commerce company’s phenomenal growth over the past few years and its migration from a daily deals website to the marketplace model in a very short time demanded that they on-board sellers at a massive scale.
Key challenges faced by the company with regards to marketplace quality control:
Solution:
The Indian E-commerce market is nascent, and sellers are not tech savvy. Iksula, using our subject matter expertise, developed a tool that would help simplify content upload and standardize quality. This has helped the company enhance the consumer experience. The key parameters we addressed using the tool were:
Automation:
Accelerated QA: