Introduction:
Ericsson is the world’s largest telco switch manufacturer. They partnered with Banyan Mobile to build a multi-channel, music on-demand platform, similar to Spotify or Pandora, but before either of these existed in 2010.
Challenges:
Ericsson was looking to offer value added multi-tenant, white-labeled music services at a competitive rate without making a large investment and within a short period of time. These services were to be made available on EDGE/GPRS/2G streaming, web, smartphones, tablets, Wifi, and via IVR — with full voice recognition capabilities for music in multiple languages and across genres.
Solutions:
A J2ME application providing programmed channels as Radio stations for low-end Nokia phones. A recommendation engine helped users create, manage and listen to playlists easily and efficiently.
