SAP CX (formerly known as Hybris) is a cloud-based omnichannel commerce platform that empowers E-commerce businesses to realign their product management and go-to-market strategy faster.
1. SAP Commerce Cloud (Hybris) – for all B2C, B2B and B2B2C
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a) Omnichannel commerce
b) Product content management
c) Customer experience management
d) Order management
e) Industry-specific features
f) Real-time customer support
- Core B2C capabilities include an omnichannel, responsive storefront that promotes consistency across all devices, with powerful search functionality and tailored promotions and recommendations to increase customer engagement.
- The B2B Accelerator module manages complex B2B relationships through intelligent pricing models, price lists, and quote generation.
- Commerce Cloud has a strong feature called SmartEdit, which provides customers with a WYSIWYG editing tool with a drag-and-drop interface for creating websites, pages, promotions, and banners for mobile, tablet, and desktop.
- Commerce Cloud comes with a portfolio of unique, out-of-the-box, industry-specific “Accelerators” designed to meet the challenges, opportunities, and requirements of specific sectors:
- A. The financial service accelerator
B. The travel accelerator
C. The telco & media accelerator - Assisted Service Mode (ASM) offers real-time customer support, both online and in-store. Customer service agents can get a 360-degree profile of the customer with demographics, purchase history, preferences, and past support tickets.
2. SAP Upscale Commerce – Mobile-first with AI for B2C customers
SAP Upscale Commerce is a next-generation B2C commerce platform designed for retail and direct-to-customer businesses. The solution offers a progressive web store optimized for mobile, tablet and desktop, and enables businesses to create their own intuitive mobile apps in one click.
- AI-powered personal storefront (Mobigram) dynamically optimizes the product assortment shown to each visitor. Essentially, every customer sees their own personalized website, which is created in an instant with the help of AI. It learns continuously from every interaction a customer makes, automatically maximizing profit.
- It also offers a promising continuity program with the goal of converting single-purchase customers to an auto-replenishment program with the use of embedded AI.
- Translation of websites into iOS/Android apps in just one click.
- Intuitive, no-code drag-and-drop interface.
- Out-of-the-box AI and machine-learning features offer unprecedented personalization.
- Manage everything from one application: the SAP Upscale Commerce Back Office.
- Use it as a standalone solution, or integrate it with your existing systems.
- AI order fulfillment to maximize profit, reduce delivery times and lower carbon footprint.
