Brands and Retailers no longer control the narrative – it is in the hands of consumers. Modern consumers demand a rich, diverse and detailed content, and a unified experience across information channels. It is the brands’ job to keep up.
In this Webinar, we discuss the genesis of this dynamic ecosystem, and how Brands and Retailers can adapt to it by keeping a flexible approach, updating their systems and processes, and leveraging user feedback and market signals to constantly fine-tune their Content Strategy
Discussion points –
- Evolution of Commerce, from the pre-internet to today
- The next phase of Commerce in the connected world
- Challenges that traditional content processes and strategies face
- What retailers and brands need to do adapt and thrive in this new ecosystem