Merchandising Solutions

As the eCommerce market is growing extremely competitive, it is also constantly optimizing itself to align better with the Gen Z online shoppers. Online research, Showrooming, Reverse Showrooming, Wishlists, Comparison Websites, Social Media Feedback are all now part of the once ‘linear’ consumer journey. eCommerce has transformed from a mere “Sales Channel” to “An integral part of all Online and Offline shopping”.

With eCommerce giants established in all markets and verticals, there is no scarcity of options for modern shoppers, and they know it. Merely providing “Access to Products” is not enough to clinch customers, you have to provide “Easy Access to Quality Content and Relevant Products”. These optimizations should be data driven, based on tracking the changing consumer preferences

To be competitive, it is imperative that your website has –

• Optimized Website Taxonomy (Category Structure)
• Optimized Product onboarding process (Going live quickly)
• Optimized Search Engine and Recommendations
• Accurate, Good Quality Product Catalogues
• Helpful Supplementary content (FAQs, Videos etc.)

Thanks to decades of domain expertise across eCommerce categories, Iksula’s smart Merchandising solutions can assume control of your end-to-end merchandising operations. With our highly experienced, Six-Sigma trained executives, Data analytics systems and proprietary AI-based tools, we can help make your user experience truly stand out from the crowd