As the eCommerce market is growing extremely competitive, it is also constantly optimizing itself to align better with the Gen Z online shoppers. Online research, Showrooming, Reverse Showrooming, Wishlists, Comparison Websites, Social Media Feedback are all now part of the once ‘linear’ consumer journey. eCommerce has transformed from a mere “Sales Channel” to “An integral part of all Online and Offline shopping”.
With eCommerce giants established in all markets and verticals, there is no scarcity of options for modern shoppers, and they know it. Merely providing “Access to Products” is not enough to clinch customers, you have to provide “Easy Access to Quality Content and Relevant Products”. These optimizations should be data driven, based on tracking the changing consumer preferences
To be competitive, it is imperative that your website has –
- Optimized Website Taxonomy (Category Structure)
- Optimized Product onboarding process (Going live quickly)
- Optimized Search Engine and Recommendations
- Accurate, Good Quality Product Catalogues
- Helpful Supplementary content (FAQs, Videos etc.)
Thanks to decades of domain expertise across eCommerce categories, Iksula’s smart Merchandising solutions can assume control of your end-to-end merchandising operations. With our highly experienced, Six-Sigma trained executives, Data analytics systems and proprietary AI-based tools, we can help make your user experience truly stand out from the crowd
- Cataloging – Iksula manages end-to-end cataloging to create efficient and compatible ways to navigate content. This includes SEO enriched title creation and optimisation, product classification, and specifying product information/attribution. We standardise metadata and product information to ensure a seamless merchandising and browsing experience.
- Image Editing – A picture is worth more than a thousand words. In the e-commerce space, professionally edited, pixel perfect images are important: a well-edited image can help the customer make informed decisions about his purchases. Iksula provides world class image editing services for your branding and product display needs.
- Copywriting– We offer copywriting services to meet a variety of e-commerce content requirements includingSEO-rich product descriptions, feature bullets, landing page content, content optimisation, and much more. Our seasoned copywriters create unique, compelling content, which is catchy, informative and easy for the buyer to understand. The buyer is able to correctly identify his purchase and understand how the purchase would benefit him.
- A+ Content Creation – With A+ content, we help you go a step beyond essential content and create a rich online shopping experience through enhanced content. This new content uses different elements such as integrated videos, interactive experiences, and enhanced product pages and copy, both mobile and voice friendly. The addition of comprehensive FAQs listing ensures much more detailed information to the online shoppers. Iksula lets you create a full, dynamic view of your product, leading to increased sales as well as customer satisfaction.
- Taxonomy Consultation – Inventories keep changing constantly and taxonomy and category information is greatly impacted especially with new product launches or when an existing line-up is being phased out. We help your taxonomies stay in tune with your product offerings by helping you create new ones or reviewing the existing structures. Our taxonomy services have helped our clients achieve increased findability and searchability of their online product listings leading to higher sales.
- 2D and 3D Imaging – It is challenging to encompass the emotions and engagement of physical retail into the digital world, and it is where 2D and 3D product imaging come into play and bridge the gap. With dozens of brand-new technology solutions out there, online shopping continues to evolve and adopt the best features of brick-and-mortar stores for a seamless shopping experience. At Iksula, we help in overcoming the challenge of maintaining a high web page load speed along with images of high quality.
- Multilingual Content (Translation Support) – Iksula helps turn English content with its brand-specific imagery into culturally relevant messaging. Our localisation services cover translations of product descriptions, feature bullets, blog posts, landing page content, FAQs, and even user-generated content. We help in creating a multilingual e-commerce experience. Content localised to a customer’s culture enriches their shopping experience and makes them more likely to buy from you.
- Visual Merchandising – We have observed the impact of visual merchandising, and we know how to enable compelling visuals which serve as strategic assets in omnichannel retail. Iksula offers visually appealing and customisable merchandising solutions to help you maximise your search conversion and increase average order value. We understand the objective is to make it look attractive and fuel retail purchases.
