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GenAI Transformation for a Global Industrial B2B Player – Enhancing Product Discovery & Customer Support

About Client

The Client is a global leader in fluid management solutions and industrial engineering equipment. The client aimed to enhance customer engagement and self-service efficiency through AI-powered digital transformation.

The Challenge

Client’s customer support and product discovery processes were heavily manual, causing delays, high dependency on human agents, and limited self-service adoption.

  • High customer dependency on support teams for product and order queries
  • Complex product catalog with limited intelligent search capability
  • No unified self-service channel for global customers
  • Delayed query resolution and increased support cost
  • Lack of multilingual digital experience
  • Limited visibility into service and warranty data

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The Solution

Iksula implemented a GenAI-powered chatbot ecosystem integrated with ERP, CRM, and order management systems.

  • Built a conversational AI assistant for product discovery and service inquiries
  • Integrated with ERP and CRM for real-time order and warranty information
  • Implemented multilingual support for global accessibility
  • Used GPT-based models for contextual, human-like responses
  • Delivered omnichannel availability across web and mobile platforms
  • Enabled secure and compliant data handling via Azure Functions and APIs

Business Metric Improvement

The GenAI solution transformed customer engagement, reduced manual effort, and improved service turnaround and satisfaction.

  • 70%+ query automation through conversational AI
  • 2.5× increase in self-service adoption across digital channels
  • 40% reduction in customer support workload
  • 80% faster response time for common queries
  • Higher CSAT and NPS through personalized and real-time interactions
  • Improved lead-to-order conversion via AI-powered product recommendations
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    Contact Us

    Have questions?
    Get in touch!