Latest trends, best practices & solutions to complex challenges in the eCommerce industry.
It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by…
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce…
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists…
Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a…
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced…
User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content…
Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses. By tradition, brands sell directly to big retailers…
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys. Figure 1: An advertisement of the Electronic Mall from the mid-1980s We live in an era where the meteoric…
As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term…
(Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps) We all know how great PHP7 (the latest version of PHP, released almost two years back) is, it’s a…
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management…
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore…
As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B! Fig. 1 Internet…
Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017 We are excited to announce that Iksula is sponsoring the Drupal Global Training Day on Saturday, 16th September 2017 in our Mumbai and…
The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced…
A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help…
Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple…
An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option…
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products…
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters. Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that…
Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81%…
Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled…
Introduction As day-to-day services across the board become more accessible to a larger section of the population, it becomes more important that the work processes of the industries concerned be streamlined and monitored closely at every level. One such industry…
To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.
It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.
2016 was notable for acquisition of eCommerce companies like Jet.com, Dollar Shave Club, Lazada, and Jabong closer home. In 2017, it’s likely that more eCommerce companies will exit via acquisition and larger players look for targets in Southeast Asia and India.
64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones. However, there’s a strong negative correlation between consumers opening retailers’ emails on mobile devices and click rates; the click rate fell to 2.7% from 2.9% a year earlier.
Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).
While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.
Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.
Mobile fraud threats are expected to grow to 60-65% by 2017, according to a joint study report by ASSOCHAM & EY. Today, many businesses have dedicated teams monitoring security, but many continue to operate unaware of the impending dangers.
While you understand the importance of Omni-Channel approach, your CEO and the rest of the C-suite may not be there yet. Here are 3 arguments to convince them for on omni-channel strategy.
Whether you’re an operations head or in support functions like HR or Finance, your internal customer remains the same – ‘The Employee’. Every company spends a considerable amount of time & money in hiring quality talent and training them to…
Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus…
When to Upgrade? If the current performance status of your site is good, i.e.; if it is running smooth, no lapse in order and the version you are using isn’t outdated, you needn’t be in a hurry to move. But you…
Magento 2.0 is the most recommended e-commerce platform now that is used worldwide for developing e-commerce sites or online stores. There are several reasons that make this platform so popular among businesses interested in setting up an e-store. Here we…
A string of high profile security breaches in the past few years – be it Target, Ebay, Sony or Ashley Madison – has made consumers very conscious of their online data. The current noise around FBI’s request for data from…
Omni-channel is the new buzzword in the retail world – like eCommerce was a few years ago, and to a certain extent, Big Data was maybe a year ago. While eCommerce has already demonstrated its might, Big Data is starting…
It’s that time of the year when you take an account of the year gone by and make plans for the year ahead. That’s right. With already a month into the New Year, most of your business plans for 2016…
Break through the jumble of web space and get your website noticed! Bounce rate is a term that’s synonymous with e-commerce websites. It is used to calculate the number of customers who enter the site and leave without viewing other…
So, you have a brick and mortar furniture store and want to go online with your own website? Are you clear on how to start or find the best possible way to go about it? Don’t worry you’re at the…
Drupal an Open-Source Community supported, Content Management System is currently maintained and developed by 6,30,000+ developers and users all over the globe. With huge amount of coverage on all possible aspects of Drupal, the Drupal’s Documentation team is providing great…
It is hard to imagine going about your daily routine without a mobile phone today. From calls to messages, mails to entertainment and a lot more, smartphones, in particular have become the norm among people all over the world. A…
Over the last few years, the Indian e-Commerce industry has witnessed a substantial growth due to the numerous business models that have cropped up. E-Commerce and the sub-set retail e-Commerce is still in its nascent stage even though it has…
Has traffic to your website dropped steadily and in a way you cannot understand? Could you drill down and discover why your bottom line and conversions are being hit? If your website is not cut out for the fierce competition…
Cost plays a major role in the success and failure of any company. However, cost is not the only contributing factor that helps in the growth of an organisation. Today, there is lot of competition in the market and companies…
Why is Magento Oracle Integration Required? Magento is the world’s fastest-growing open Source eCommerce platform. In addition to being one of the first-movers to adopt this versatile solution, we are one of the first Implementation partners of Magento. Oracle is widely used…
DRUPAL COMMERCE Drupal Commerce is used to build e-Commerce Websites & Applications of all sizes & variations Flexibility is one of the Drupal Commerce forte Unlike the other e-Commerce solutions developed with an Application Development mentality; Drupal Commerce does not follow…
Have you’ll heard of the phrase ‘you can like me, you can hate me, but you cannot ignore me.’ Well this definitely holds true for mobile optimization. Whether you think of it as a fruitful upgrade or an unnecessary spend,…
This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.
Undoubtedly, the hottest query among everyone remotely associated with the online marketing segment remains “Is SEO dead?” Yes, it is. Well, traditional-off page-gray hat-build 1000 links-SEO is dead, for sure. Having said that, on page SEO is still the boss….
Any new change in Google’s search algorithm and the SEO community goes on an over drive with endless debates on what the change could mean, and its impact on rankings and strategies. The Hummingbird change was however, different. Google implemented…
The invention of internet mobility has significantly changed the shopping pattern. Nowadays, it is possible to compare products and prices at the touch of a button. The consumers are more knowledgeable these days as they are always connected through their…
IRCE is known to be the largest e-commerce event all over the world since 2008. This year we attended the IRCE 13′ event which was held in Chicago and saw double the attendance seen at any of the other e-commerce…
3 SEO activities you need to stop TODAY!
So here’s a list of top 3 SEO activities that seriously need to be stopped asap. 1. Forceful Social Bookmarking – Social Bookmarking is, according to me, the most widely exploited off-page SEO technique in the history of online marketing…