PC² – AI-Powered Product Content Capture & Catalog Creator
Convert supplier feeds, PDFs, and competitive data into clean, enriched, shopper-ready product content—automatically.
The Problem: Disconnected Supplier Content & Unscalable Catalog Creation
Retailers, distributors, and marketplaces ingest thousands of SKUs every month from suppliers, brands, partner systems, and external sources. But:
Supplier data is inconsistent and incomplete
- PDFs, Excel files, emails, spec sheets—every seller sends content differently.
- Missing attributes break search, filters, SEO, and marketplace compliance.
Competitive content is hard to track
- Pricing, attributes, features, and descriptions vary drastically across platforms.
- No unified way to compare, benchmark, or reverse-engineer competitor content.
Digital assets are scattered
- Images, videos, brochures, sell sheets exist in multiple formats.
- No automation to standardize, rename, or validate them.
PC² automates the entire content ingestion and creation pipeline—turning raw supplier data and competitive insights into complete, enriched product catalogs.
Our AI Solution: PC² – Product Content Capture + Creator Engine
PC² is an AI-powered content pipeline that captures, extracts, enriches, validates, and generates product content at scale.
Supplier Data
- Item masters, PDFs, spec sheets, price lists, spreadsheets.
- Images, sell sheets, brand collateral.
Competition Data
- Product titles, attributes, bullets, pricing, images.
- Features, SEO content, taxonomy placement.
Digital Assets
- Marketing descriptions, feature sets, videos, diagrams, manuals.
PC² reduces manual catalog creation time by 60–80% and improves attribute fill rates across all product categories.
What PC2 Produces
Clean, enriched, and marketplace-ready product content generated automatically at scale.
- Clean, normalized datasets (Excel/CSV/JSON).
- Attribute-rich product sheets ready for PIM / eCommerce.
- Image packs with standardized naming & formats.
- Taxonomy-aligned content (marketplace-ready).
- High-quality descriptions generated & validated by ML.
- Consistency & completeness scoring powered by AI.
PC² reduces manual catalog creation time by 60–80% and improves attribute fill rates across all product categories.
Architecture & Technical Approach
PC² – PRODUCT CONTENT CAPTURE + CREATOR ENGINE
DATA INGESTION LAYER
Supplier uploads (Excel, CSV, PDF, XML, images)
Email drops
API connectors
Competitor scraping pipelines
S3/Blob ingestion
AI EXTRACTION LAYER
OCR + NLP-based PDF extraction
Attribute parsing from titles & descriptions
ML-based table extraction
Image-to-attribute validation
Competitor content crawler
Enterprise Connectors
Product catalog / PIM
ERP / OMS (orders, stock, pricing)
CRM (customer profile, tickets)
Knowledge base
Knowledge base ?Qs, manuals, SOPs, troubleshooting guides
NORMALIZATION & STRUCTURING LAYER
Attribute mapping to taxonomy
Unit standardization
Format/validation rules
Compliance & mandatory fields check
OUTPUT LAYER
Clean Excel/CSV/JSON datasets
PIM-ready import files
Image packs
Category-specific content bundles
Key Capabilities </span
An end-to-end AI engine for extracting, enriching, and validating product content. Built to scale catalog operations while improving quality, speed, and consistency.
Automated Attribute Extraction
Extracts attributes from supplier files, PDFs, web pages, and images using AI.
Competitive Intelligence Mapping
Builds attribute/feature comparisons from competitor data for smarter content.
AI-Generated Descriptions
Creates SEO, marketplace, and brand voice–aligned product copy.
Taxonomy & Category Alignment
Maps every SKU to the correct category-level schema based on rules + ML.
Clean, Normalized Output Files
Produces ready-to-import datasets for PIM, marketplaces, and eCommerce.
Image Intelligence
Standardizes, renames, validates, and groups images with AI support.
Want to automate 80% of your product content pipeline?
Get a live walkthrough of PC² – Product Content Creator.
Business Benefits
Faster Catalog Creation & Supplier Onboarding
Automates extraction and creation of product content, reducing manual cataloging effort by 60–80%.
Higher Attribute Completeness & Search Performance
AI extraction + competitive benchmarking leads to richer product pages and better discoverability.
Marketplace & PIM-Ready Content
Outputs align with marketplace rules and PIM schemas—minimizing listing rejections.
Scalable Operations Across Categories & Brands
Handle thousands of SKUs monthly with automated pipelines instead of manual work.
Case Studies
Global Home Improvement Retailer
PC² automated product content extraction from supplier PDFs, images, and spec sheets to accelerate catalog creation. The solution reduced manual effort by 70%, improved attribute completeness by 45%, and significantly sped up supplier onboarding at scale.
Large Automotive Marketplace
PC² unified inconsistent product data across thousands of brands using AI-driven ingestion and competitive mapping. This enabled a taxonomy-aligned catalog, 30% higher filter accuracy, and 2× faster listing readiness.
Connect with our experts
DJ Basumatari
Chief Executive Officer
Abhishek Jain
Director - Solutions & Innovation
