Context
A large industrial manufacturer with a complex catalog of pumps, motors, and engineered systems faced high support load and slow product selection, especially from distributors and channel partners
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Impact of Conversational Chatbot
- Deployed AI chatbot integrated with ERP, CRM, and product catalog.
- Enabled natural-language product discovery based on use-case, operating conditions, and required performance.
- Provided unified responses for product specs, compatibility, order status, and warranty.
Results
- 70%+ automation of repetitive queries (selection + order status).
- 2.5× increase in self-service adoption among partners.
- Significant reduction in time-to-quote and pre-sales effort.
