Distribution is not retail with bigger orders
Your catalog is somebody else’s data. Your margin leaks after the sale, not during it. And your buyer already knows the part number. Iksula builds the data, commerce and recovery operations that wholesale distribution actually runs on.
Three problems retail software was never built to solve
Your catalog arrives as other people’s paperwork
Half your products have no manufacturer part number
The money leaves after the invoice
What we build for distributors
Five capabilities. They are the same five in every distribution business we have worked in, which is why we build them once and configure them rather than starting from a blank page.

Turn supplier paperwork into product records

Resolve the master data underneath

Recover what is owed

Give the buyer a real self-service channel

Put entitlement in front of the customer
What we are building right now
We are rolling out field sales execution for an electrical products distributor with a distributed field-sales organisation. It covers verified customer visits, on-site order capture, and task management with photo and signature proof, integrated both ways with their CRM.
We publish supplier catalogs at scale for distributors whose product data arrives as unstructured supplier documents, across both North America and India.
We run the product data operation and the master-data quality framework for a North American landscape-supply distributor, on a product information platform we set up and continue to operate.
Where to go next
Four ways to work with us
Pick the shape that fits the problem, not the other way round.
Projects
A defined scope, a fixed outcome and a date. Best when the problem is already understood and the answer is a build.
Dedicated teams
A standing team that works as an extension of yours. Best when the work is continuous and the domain takes time to learn.
Staff augmentation
Named specialists who join your team and report into your managers. A service delivery manager and an agreed service level sit behind them, so a staffing engagement can mature into owned outcomes.
Commerce Capability Centre
Your own commerce, data and AI capability, established and then transferred to you. We run the work while we build the team that will take it over.
Frequently asked questions
We already have a PIM. Why is our data still wrong?
A product information platform stores data. It does not decide what is true. Most distributors buy the platform, load it once, and then have nobody measured on keeping it correct. Quality decays after every cleanup for exactly that reason. The fix is continuous scoring per data domain with a named owner — which is what stops you repeating the project in three years.
Where should a recovery programme start?
Usually freight audit. Your transport system already holds the tender data needed to check the full invoice population, so the integration is easy and the answer arrives within one billing cycle. Rebates and duty are bigger but slower. Start where the evidence is already sitting in a system you own.
How long does a B2B commerce portal take?
It depends almost entirely on the state of your product and price data, not on the platform. Where the data is governed, a working portal is a matter of a few months. Where it is not, the portal is the easy half and the data is the project. We will tell you which one you are looking at before you commit to a date.
Can you work inside our ERP rather than around it?
Yes. We build the connective layer between your core systems and everything that needs to talk to them — commerce, warehouse, carriers, payment, tax — without rebuilding the systems themselves. Each new channel or acquired entity needs new integrations, which is why this tends to become a standing engagement rather than a one-off project.
Do you sell software?
No. We operate. Our accelerators are how we deliver the work faster, not a product you license and then have to run yourself. That also means we are never the vendor you are trying to replace.
Tell us what is breaking
A short conversation is usually enough to tell whether this is a data problem, a platform problem or an operating problem. Book thirty minutes with our team.
Connect with our experts

DJ Basumatari
Chief Executive Officer

Abhishek Jain
Director - Solutions & Innovation
