Online, the product record is the product
A shopper never touches your stock. They touch a title, an image, an attribute and a price. In your store, on three marketplaces and inside an AI assistant — all at once, all needing to be right. Iksula builds and runs the operation that keeps them right.
Four places the same product record has to be correct
Your own storefront
Every marketplace, in its own format
Your retail partners’ shelves
Inside an AI assistant
What we run for retailers and marketplaces
Most of this is operations, not software. We run it, at scale, on your platforms.
Create and enrich the product content
Govern the data quality
Keep the feeds flowing
Measure the digital shelf
Get sellers live, and then grow them
Run the support operation
The kind of work we do
Where to go next
Four ways to work with us
Pick the shape that fits the problem, not the other way round.
Projects
A defined scope, a fixed outcome and a date. Best when the problem is understood and the answer is a build.
Dedicated teams
A standing team that works as an extension of yours. Best when the work is continuous and the domain takes time to learn.
Staff augmentation
Named specialists who join your team and report into your managers. A service delivery manager and an agreed service level sit behind them, so a staffing engagement can mature into owned outcomes.
Commerce Capability Centre
Your own commerce, data and AI capability, established and then transferred to you. We run the work while we build the team that will take it over.
Frequently asked questions
What is the difference between creating content and managing feeds?
Creating content is making the product record correct. Managing feeds is keeping that record flowing into every channel in each channel’s own format, without rejections or suppressions. Most retailers need both and buy only one, then wonder why good content still is not showing up.
How do we find out whether our products are invisible to AI assistants?
Audit them. We score how readable and citable your product data is to answer engines, then fix the pages and feeds that fail. Measurement vendors sell the diagnosis and stop there. We do the remediation as well, which is the part that changes the result.
Can you work on our existing platform, or do we have to move?
We work on what you already have. We are partner-level on Adobe Commerce, SAP Commerce Cloud and Shopify, and we operate on Pimcore, Akeneo and Salsify for product information. We migrate platforms when the platform is genuinely the problem, and not before.
Is this a BPO arrangement?
No. A BPO closes tickets. Our support operation runs with visibility into your catalog, order and account data. So the team that handles a complaint can trace it back to the product record that caused it. The feedback loop is the point.
Where do we start?
Usually with an audit of the product data, because almost every other symptom traces back to it. It is a short, fixed piece of work and it tells you what the rest of the programme should be.
Tell us what is breaking
A short conversation is usually enough to tell whether this is a data problem, a platform problem or an operating problem. Book thirty minutes with our team.
Connect with our experts
DJ Basumatari
Chief Executive Officer
Abhishek Jain
Director - Solutions & Innovation
