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content strategy helps increase ecommerce traffic

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

March 19, 2018

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more.…

5 Content Types to boost your eCommerce Sales

February 8, 2018

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…

Useful Magento Plugins for your Online Store

February 5, 2018

Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their…

Get the Power of Athena Rule Engine to win the eCommerce Battle

December 7, 2017

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you…

7 Social Media Trends to watch out for in 2018

December 1, 2017

2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content. The year has been filled with a lot of…

What You Need to Know about Responsive Website Design

October 31, 2017

As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers. Simply put,…

Typed Drupal – A great combination of Drupal 8 and PHP7

October 25, 2017

(Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps) We all know how great PHP7 (the latest version of PHP, released almost two years back) is, it’s a radical improvement over PHP 5.6 and it’s fast becoming the de-facto PHP version. There are…

Comparison between eCommerce Platforms for Enterprises

October 12, 2017

In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management. With a…

Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

October 5, 2017

If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you. But enough…

Drupal Global Training Day

September 7, 2017

Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017 We are excited to announce that Iksula is sponsoring the Drupal Global Training Day on Saturday, 16 th September 2017 in our Mumbai and Indore offices. This training session is an initiative by Drupal Mumbai Community…

artificial intelligence helping optimize e commerce content

How Artificial Intelligence is Helping Optimize E-commerce Content

September 5, 2017

The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that…

11 Reasons Why Drupal is Best for Enterprise

August 28, 2017

A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple…

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

5 Content Types to boost your eCommerce Sales

Useful Magento Plugins for your Online Store

Get the Power of Athena Rule Engine to win the eCommerce Battle

What You Need to Know about Responsive Website Design

Typed Drupal – A great combination of Drupal 8 and PHP7

Comparison between eCommerce Platforms for Enterprises

Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

Drupal Global Training Day

How Artificial Intelligence is Helping Optimize E-commerce Content

11 Reasons Why Drupal is Best for Enterprise

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