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understanding website

Understanding Website Taxonomy

January 24, 2014
This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. We have also performed a brief website taxonomy evaluation for a big online retailer from USA. You can also view this…

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How do I do SEO in 2014 1

How do I do SEO in 2014?

January 15, 2014
Undoubtedly, the hottest query among everyone remotely associated with the online marketing segment remains “Is SEO dead?” Yes, it is. Well, traditional-off page-gray hat-build 1000 links-SEO is dead, for sure. Having said that, on page SEO is still the boss. Obviously, because it involves implementing quality content on your website, seeding relevant keywords (seeding, not…

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hummingbird

Part 1: Hummingbird for the la(z)y Marketer

December 27, 2013
Any new change in Google’s search algorithm and the SEO community goes on an over drive with endless debates on what the change could mean, and its impact on rankings and strategies. The Hummingbird change was however, different. Google implemented the change a month before the announcement catching the community off guard, and especially so…

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t commerce next revolution omni retail

T-Commerce – The next revolution in Omni-Retail

December 13, 2013
The invention of internet mobility has significantly changed the shopping pattern. Nowadays, it is possible to compare products and prices at the touch of a button. The consumers are more knowledgeable these days as they are always connected through their mobility devices. Due to this, there has been an increase in the expectations related to…

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big bazaar direct powered iksula

Big Bazaar Direct powered by Iksula

September 6, 2013
Iksula has collaborated with ‘Big Bazaar Direct’, as the exclusive technology partner of Future Group, that went live in five cities on the 5th of September. Big Bazaar Directis a unique and fresh retail concept that provides the end customer with a personal shopping experience. Iksula, an e-commerce firm, provides high quality and cost-effective solutions…

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iksula irce13

Iksula participates in 9th Annual IRCE at Chicago

June 17, 2013
IRCE is known to be the largest e-commerce event all over the world since 2008. This year we attended the IRCE 13′ event which was held in Chicago and saw double the attendance seen at any of the other e-commerce events. The event is attended by over 220 speakers of which most notable ones include…

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