The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…
A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a…
You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are…
Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings.
But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how they…
During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains.
The covid-19 pandemic led to massive supply chain disruption around the world.…
Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how…
#1. What is Social Commerce? Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands,…
A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well. Since supply…
A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are…
Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the…
A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the need of a buyer (what a buyer is looking to buy) with what a seller has to offer, and this entire concept is called “liquidity.” The more liquid a marketplace, the more successful it will be. Which brings…
So, you have a brick and mortar furniture store and want to go online with your own website? Are you clear on how to start or find the best possible way to go about it? Don’t worry you’re at the right place! Iksula is here to help you. Iksula has colossal experience in creating, designing…
