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Mapping The Shift – Omnichannel Retail

The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…

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​​5 ways to do accurate marketplace reconciliation

A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a…

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The 5 pillars for a brand eCommerce playbook

The 5 pillars for a brand eCommerce playbook

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how they…

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The Importance Of Agile Supply Chain During The Covid Time

The Importance Of Agile Supply Chain During The Covid Time

During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world.…

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5 things to understand about social commerce

5 Things To Understand About Social Commerce

#1. What is Social Commerce? Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands,…

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5 Tips to Improve Omnichannel Inventory Management

5 Tips to Improve Omnichannel Inventory Management

A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are…

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How to quickly build a best in class product catalog

How to quickly build a best-in-class product catalog?

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the…

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how to engage buyers on a furniture website

How to Engage Buyers on a Furniture Website?

So, you have a brick and mortar furniture store and want to go online with your own website? Are you clear on how to start or find the best possible way to go about it? Don’t worry you’re at the right place! Iksula is here to help you. Iksula has colossal experience in creating, designing…

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