social media Archives

5 Things To Understand About Social Commerce

February 21, 20221KViews

#1. What is Social Commerce? Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands,…

7 Social Media Trends to watch out for in 2018

December 1, 20177KViews

2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content. The year has been filled with a lot of…

It’s Time for E-commerce Retailers to Socialize

October 5, 20172KViews

As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B! Fig. 1 Internet and Social Media User Stats Source: https://wearesocial.com/special-reports/digital-in-2017-global-overview Out of this massive social media user base,…

Social networks’ Buy buttons aren’t working

December 26, 20161KViews

Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.

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